What the Truck?! has gone mobile!! Available for Android & iOS! Download our new app today on the App Store & Google Play – search for What the Truck? Utica!

The first 50 people to download & register will be put in the running to win the ultimate VIP experience! You and five of your friends could win free food, VIP seating, and VIP parking!


Each week when you are at the What the Truck?! Food Truck event, scan the QR code for each food truck that you visit. Once you have been to every food truck and scanned their codes, you have completed the What the Truck Challenge and are entered to win the GRAND PRIZE! Can you do it?! Do it more than once and get an extra entry each time you complete the challenge!

So what’s this grand prize? The grand prize winner will receive FREE FOOD for the entire 2018 What the Truck Season! That means you show up every week next year and eat for free! Restrictions do apply so be sure to read the rules.

Rules for What the Truck Challenge: The WTT Challenge is open to all registered users of the What the Truck app. The WTT Challenge is complete when a registered user visits and scans the QR Code of every Food Truck at the What the Truck event. This equals one entry to win the Grand Prize. You can complete the challenge as many times as you want. Each completed challenge equals one entry. Multiple scans for the same food truck will only count one time for each challenge entry. Completed scans and entries are only valid for the current year and will not carry over to next year. The Grand Prize winner will receive $15 every week for the entire 2018 What the Truck season. Winner must be present every week at What the Truck to receive their weekly prize. If winner is not present, the weekly prize is forfeited for that week. Weeks cannot be combined. Employees of Roser Communications, participating food trucks and their families are not eligible to win.